Retention Marketing Manager

Tasks

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

• Develop pricing strategies, balancing firm objectives and customer satisfaction.

• Compile lists describing product or service offerings.

• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

• Consult with product development personnel on product specifications such as design, color, or packaging.

• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

• Initiate market research studies or analyze their findings.

• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

• Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

• Conduct economic or commercial surveys to identify potential markets for products or services.

• Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

• Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

• Select products or accessories to be displayed at trade or special production shows.

• Develop business cases for environmental marketing strategies.

• Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Writing - Communicating effectively in writing as appropriate for the needs of the audience.

• Speaking - Talking to others to convey information effectively.

• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

• Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

• Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

• Coordination - Adjusting actions in relation to others' actions.

• Persuasion - Persuading others to change their minds or behavior.

• Negotiation - Bringing others together and trying to reconcile differences.

• Service Orientation - Actively looking for ways to help people.

• Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

• Operations Analysis - Analyzing needs and product requirements to create a design.

• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

• Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

• Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

• Time Management - Managing one's own time and the time of others.

• Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

• Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

• Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

• Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

• Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

• Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

• Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.