Job Description

As the HCP Marketing Lead for Multaq, you will lead the development and implementation of the US HCP strategy and tactics, aligned to the General Medicines go-to-market transformation vision which is to create a superior customer experience. You are a highly motivated individual who can work effectively in a dynamic environment with a high degree of autonomy, creative problem-solving skills and commitment to a customer-insight driven approach. You lean-in to new marketing approaches have a track-record of designing promotional platforms that drive business impact. You are someone who can collaborate and communicate effectively in a matrix organization with significant interactions with Brand Marketing, Sales Leadership, Market Access, Medical, Thought Leader Liaison Leadership, Business Operations, Finance, Global Marketing and Senior North America Leadership.

The position will be based in Bridgewater, NJ and will report to the Multaq Brand Lead. Up to 25% travel

PRIMARY RESPONSIBILITIES:

Could include but not limited to :

INSIGHTS GENERATION, VALUE PROPOSITION, & POSITIONING

In partnership with Business Analytics and a diversity of sources, conduct market research to inform Customer Journey, Competitive Landscape analysis, and Positioning.
Define key value proposition and differentiation of Multaq for HCPs. Align the HCP value proposition with the broader stakeholder audience, including market access, patients, medical, regulatory, and legal.
In partnership with Business Analytics, champion & synthesize HCP insights and pull through to insights-driven campaigns, initiatives, and tactics.

HCP STRATEGY & PROMOTIONAL PLATFORM

Build strategic core claims based on HCP stakeholder needs, and ensure alignment with clinical program, regulatory strategy and label, and real-world data plan to support key claims.
Champion, lead & work cross-functionally to develop a strong, differentiated branded HCP message platform, creative campaign, and core HCP promotional resources.
Lead the annual operating and tactical plan development process, focused on HCP strategy and activation.
Enhance sales force capabilities and develop innovative commercial strategies to ensure success in an evolving healthcare environment with innovative training initiatives.
Collaborate with the Thought Leader Liaison (TLL) Directors and agency partners in the development of content and collateral material for use by the TLL Field Team.
Collaborate in the design & implementation of omnichannel strategy & activities with a focus on HCPs. Provide leadership to define customer engagement goals & coordination of customer journey development, content creation, and journey orchestration, to deliver an enhanced Go-to-Market personalized channel and content experience.
Co-manage agency of record, ensuring clear and robust scopes of work, appropriate staffing, excellence in execution, and timely and efficient budget management.

OPERATIONAL EXCELLENCE

Establish and maintain close partnership with sales team and TLLs to identify and provide solutions for gaps and opportunities related to customer needs, as well as to ensure sales input into commercial planning and harmonize all field communications including strategy and operational updates.
Work with the internal training team and external contract sales organization to develop, coordinate, and execute Field Sales Plan of Action (POA) meetings
Monitor and review business performance of sales teams and ensure actions are taken to achieve sales, profit, and market share within agreed budgets.
Track and manage program success metrics, including tracking criteria and KPIs to drive operational efficiency and effectiveness.

PEOPLE AND ORGANIZATION

Lead teams with no direct reports.
Provide personal leadership to inspire and motivate the sales force and marketing team.

EDUCATIONAL REQUIREMENTS:

Undergraduate degree in business or related discipline required. An advanced degree is a positive; an MBA / MS is preferred.

EXPERIENCE :

5-7 years of demonstrated success in a variety of marketing leadership roles of progressively greater scope and responsibility.
A track record of building, supporting, and implementing business strategies.
Understanding commercial planning, launching, and management of products.
Demonstrated operational skills.
Experience working collaboratively with cross-functionally.
Exceptional leadership skills with excellent interpersonal, communication and presentation skills, with the ability to interface seamlessly with other parts of organization.
Holds self and others to a high degree of integrity, ethics, and accountability.

PREFERRED REQUIREMENTS:

Experience in the pharmaceutical, healthcare, and/or another regulated industry and particularly the MLR (Medical, Legal, Regulatory) review process is preferred.

As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

#GD-SA

#LI-SA

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

This job was posted on Thu Jan 20 2022 and expired on Thu Feb 03 2022.

Minimum $16K /yr

$184K /yr Average

Maximum $480K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.