Job Description

Overview

Texas Capital Bank is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big banks at a scale that makes sense for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital Bank, we do more than build business success. We build long lasting relationships.Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital Bank was recently named the #1 most trusted bank in the country on Newsweek’s inaugural list of America’s Most Trusted Companies. For more information about joining our team, please visit us at www.texascapitalbank.com.

Responsibilities

The Head of Marketing and Communications is accountable for all internal and external Marketing and Communications strategies for the firm. As a key leader in the organization, this role requires the ability to create strategy, manage the team’s detailed project plans and present to the CEO. This includes responsibility for all marketing channels (e.g., digital, social, print, sponsorship), business units (e.g., Commercial, Private Wealth, Consumer) and functions (e.g., communications, research, creative, brand) across Texas Capital Bank.

Lead prioritization and delivery of Marketing and customer messaging in a unified voice across all channels along with the Corporate Communications teams and key business/stakeholder teams
Lead Corporate Communications for Texas Capital, that includes the management and delivery of all internal and external messaging, as well as interface with media outlets in all Texas Capital markets, as well as National Media.
Develop marketing communications plans for key customer initiatives/messages across the Texas Capital Brand, Products, Customer Experience, and other departments
Lead owned channel monetization and partner placements to drive revenue, profitability, and partner value across multiple owned channels and placements
Lead the strategic development of email marketing campaigns and journeys to increase customer engagement and to maximize revenue and profitability
Provide strategic thought leadership on management of emails to Texas Capital customers that are from multiple departments/platforms as well 3rd party partners
Create and maintain relevant content on Texas Capital Bank digital sites; including homepage, product and policy pages, and affiliate sites to inform customers and enhance their experience
Lead the increase of measurement and analysis of owned channel performance, partnering closely with the Revenue Analysis and Operations Research teams
Set the MarTech strategy and development plan to drive personalization, customer engagement and business results in the short-term (1-3 years) and to deliver business transformation longer-term
Areas of focus include customer data unification, prediction and decision modeling, content organization and management, and content delivery/orchestration across customer channels
Partner closely with IT and Business Unit stakeholders to develop the MarTech strategy; align on cost-effective technology tools that meet customer and business needs; and develop a cross-functional executional plan
Positive leadership of multiple managers and their teams to deliver strong performance, as well as to improve individual team member engagement, satisfaction, and career development
Reports directly to the Chief Administrative Officer of Texas Capital, with a team of approximately 30.

Qualifications

10-year plus experience leading Corporate Marketing or Business Communications in a large Corporation, preferably in Financial Services.
BBA in Marketing or related field required; MBA or equivalent advanced degree preferred
Experience with both internal communications and Public Relations
Extensive direct marketing experience with strong understanding of best-in-class digital marketing techniques
Demonstrated success positioning a brand through creative and content marketing
Ability to process and make decisions based on data and set quantitative goals
Ability to build, motivate, and lead a high performing team
Experience in media, corporate communication and/or agency backgrounds strongly preferred
Exceptional change agent skills that challenge the organization to drive innovation
Superior communication, problem solving skills and ability to learn and adapt quickly
Ability to build positive working relationships across all levels of the organization

This job was posted on Thu Feb 23 2023 and expired on Thu Mar 16 2023.

Minimum $12K /yr

$140K /yr Average

Maximum $363K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.