Head of Marketing job in Bedford at The MITRE Corporation

Job Description

Why choose between doing meaningful work and having a fulfilling life? At MITRE, you can have both. That's because MITRE people are committed to tackling our nation's toughest challenges—and we're committed to the long-term well-being of our employees. MITRE is different from most technology companies. We are a not-for-profit corporation chartered to work for the public interest, with no commercial conflicts to influence what we do. The R&D centers we operate for the government create lasting impact in fields as diverse as cybersecurity, healthcare, aviation, defense, and enterprise transformation. We're making a difference every day—working for a safer, healthier, and more secure nation and world. Our workplace reflects our values. We offer competitive benefits, exceptional professional development opportunities, and a culture of innovation that embraces diversity, inclusion, flexibility, collaboration, and career growth. If this sounds like the choice you want to make, then choose MITRE—and make a difference with us.

Department Summary:

At MITRE Engenuity, we believe the key to national security and economic stability is to lead innovation in society changing technologies that drive economic growth equitably across our country. This is about more than innovation, the successful growth of transformative technologies requires standards and policy support as well, which makes the balance between industry and government critical for driving innovation that leads to economic growth.

Working directly with the private sector MITRE Engenuity is a non-profit subsidiary of MITRE, tasked with creating scalable, repeatable, impact from MITRE’s Federally Funded R&D Center work across six different FFRDCs to address whole of nation challenges. Drawing from MITRE’s deep bench strength as one of the largest independent, non-profit R&D organizations in America, MITRE Engenuity is focused on bringing private sector relationships and innovation to public sector solutions. From working on CHIPS and Science to strengthening cyber security defense globally, we’re not just preparing for the future, we’re helping to create it.

Our diverse business models include advanced industry R&D collaborations, Fee for Service Cyber Evaluations, knowledge sharing certification programs, and thought leadership consulting services as well as spin out and investment activity. To support this growth, MITRE Engenuity is hiring an experienced Head of Marketing to build and lead a world-class B2B and B2G marketing organization. This role will require leading and coordinating marketing efforts across MITRE Engenuity’s organization spanning advanced technology offerings, new products, 5G, and cybersecurity and working closely with MITRE’s communications team that provides the Event, PR and other key support to our Go to Market team of campaign experts.

The Head of Marketing will execute MITRE Engenuity’s vision to create scalable, repeatable impact through innovation for public good by working directly with the private sector on whole of nation challenges. As the primary owner of the marketing strategy, it will be important to understand the business objectives and develop and manage marketing programs and teams to achieve a discrete set of outcomes that are agreed with business owners and fit with our financial objectives.

Roles and Responsibilities:

Go to Market (GTM) Strategy: Work with MITRE Engenuity leadership and General Managers to define and execute a GTM strategy across all initiatives to maximize value while aligning with our mission for public good measured in qualified leads, revenue growth, industry recognition, partner involvement, and overall market impact.
GTM Execution: Own go-to-market strategy execution, including brand building, web development, product marketing, business development enablement, public relations communications, content development and placement, event coordination, and lead generation across Advanced Technologies, New Products, and Programs
Demand Generation: Lead the design, development, and management of multi-channel integrated lead generation campaigns within specific initiatives and across MITRE Engenuity to drive results aligned with MITRE Engenuity leadership and General Manager goals; multiply business development capacity; shorten time to sale or conversion, and generate wholly new business leads; drive web site and other on-line presence to accurately reflect business value, inform customer/partner/member buy decision, and maximize sales reach with focus on search, stickiness, contact collection, and lead conversion.
Product Marketing: Incubate and scale GTM for initiatives ensuring early success and sustained growth; understand each initiatives focus and key technologies to create product messaging and positioning, define audience, and assist MITRE Engenuity leadership and General Managers with business models and business cases.
Brand and Messaging: Enture brand strategy and messaging is consistent across all communications, content and programs.
Customer Marketing: Align with General Managers and build CRM structure to leverage cross initiative audiences and members, ensure regular and responsive customer touch points, increase audience value, and create loyalty; own voice of the customer.
Internal Communications: Create and manage internal communications framework that ensures effective mission driven messaging` and key results communications to MITRE Engenuity resources, MITRE as a whole, and government and industry partners as appropriate.
Market Research: Lead GTM research to enable messaging, identify opportunities, establish value and uniqueness of proposed initiatives, test and validate expansion, inform other decisions such as consortium structures, pricing, best practices, partnership priorities, etc., and monitor market perception of MITRE Engenuity brand and impacts.
Team Development: Design and evolve marketing team structure to hire at pace with needs and growth; mentor and coach employees to ensure team growth, achievement of goals, and alignment with mission.
Resources: Work with MITRE Engenuity Operations and General Managers to evolve sales and marketing tech stack and identify other needs; hire, manage and optimize performance of any agency resources
Reporting and Presentation: Establish marketing KPIs; track and analyze performance; effectively present results through regular reports, leadership presentations, and as dictated by the needs of the business.

Minimum Qualifications:

This role requires a strategic problem solver who is an effective communicator with a high degree of business acumen. They must have a passion for, and experience with, building new businesses, thinking creatively about growth, and for developing others. To that end, the Head of Marketing must deeply understand technology markets and must be able to rapidly demonstrate impact and value to the organization. The ideal person has demonstrated excellence in growth, strategy, go-to-market, operations, and advancing emerging technology markets. They will set critical objectives for growth and brand development, while planning and executing upon strategies vital to day-to-day operations with an entrepreneurial mindset. Leadership, change management, data driven decision making, and a dedication to continuous improvement are also critical skills in this high growth environment.

Bachelor’s degree in related field (or equivalent in combined education and experience)
10+ years of related job experience with at least 3 years of leadership experience
Self-starter who leans into and can multitask in fast-paced and often ambiguous environments.
Effective and mature communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing, comfortable in business and technical discussions.
Experience in building trusting relationships and influencing others (incl. executive audiences).

Preferred Qualifications:

Experience working with start-ups, corporations, and government agencies is a plus.
Demonstrated excellence in growth, strategy, go-to-market, operations, and advancing emerging technology markets.
Master’s degree in related field preferred

Our culture is a tangible asset that endures through our people and leaders. At MITRE, our leaders must also demonstrate and continually develop a consistent set of shared Leadership Competencies:

Lead with a Strategic Mindset: Drives alignment across MITRE to achieve our mission by engaging across and beyond the enterprise, making and executing decisions, and activating the Good Growth Strategy.
Create Value: Takes a broad approach to solving complex problems using a national and global lens. Unleashes the full capabilities of our people in a relentless pursuit of innovative solutions that are scalable, equitable, transferable, and sustainable.
Cultivate Inclusion: Creates an environment and opportunities, built on trust, where people can be their whole authentic self, feeling welcomed, supported, engaged, and respected for who they are and what they contribute to the organization. Embraces and engages all dimensions of diversity to exponentially expand MITRE’s impact in solving problems for a safer world.
Communicate for Impact: Conveys powerful messages tailored to the unique needs of stakeholders—and desired outcomes—in a style that engages and inspires action. Exemplifies active listening to foster collaboration, understanding, and alignment.
Commit to Action and Outcomes: Holds self and others accountable for acting on and achieving established objectives. Exemplifies cultural attributes while executing and delivering impactful outcomes.

This requisition requires the candidate to have a minimum of the following clearance(s):

None

This requisition requires the hired candidate to have or obtain, within one year from the date of hire, the following clearance(s):

None

Work Location Type:

Hybrid

MITRE is proud to be an equal opportunity employer. MITRE recruits, employs, trains, compensates, and promotes regardless of age; ancestry; color; family medical or genetic information; gender identity and expression; marital, military, or veteran status; national and ethnic origin; physical or mental disability; political affiliation; pregnancy; race; religion; sex; sexual orientation; and any other protected characteristics. For further information please visit the Equal Employment Opportunity Commission website EEO is the Law Poster (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) and Pay Transparency (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .

MITRE intends to maintain a website that is fully accessible to all individuals. If you are unable to search or apply for jobs and would like to request a reasonable accommodation for any part of MITRE’s employment process, please email [email protected] .

Benefits information may be found here (https://careers.mitre.org/us/en/benefits)

This job was posted on Sun Oct 08 2023 and expired on Tue Oct 10 2023.

Minimum $155K /yr

$173K /yr Average

Maximum $190K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.