Digital Marketing Specialist

Summary

This position is located within MWR Marketing Program, MWR Department, Naval Station Mayport supporting the educational and outreach mission of Fleet & Family Readiness (FFR) programs.

This job is open to

• The public
  
  U.S. Citizens, Nationals or those who owe allegiance to the U.S.

Clarification from the agency

Please see the "Who May Apply" section under the Qualifications section.

Duties

The responsibilities of this position will develop strategies to deliver compelling digital marketing campaigns that support FFR programs and can be displayed across various online and digital platforms including but not limited to: websites, social media sites, email marketing, digital screens, and Navy Apps. This position will facilitate the assembly and execution of various online campaigns as well as perform marketing research marketing campaign performance. Having an in-depth understanding on how to market in a digital environment will be a key element to this position. Assists the Marketing Director in day to day departmental operations.

DIGITAL MEDIA

1. Plan and execute all web, SEO/SEM, marketing database, email, social media, app and display promotional marketing campaigns.
2. Design, build and maintain FFR social media presence across the MWR Department ensuring consistency and standardized messaging.
3. Measure and report performance of all digital marketing campaigns, assess against goals and capture information necessary for after-action reports.
4. Identify trends, insights and new creative growth strategies to develop impactful digital marketing campaigns.
5. Collaborate with internal teams to create website pages and content that optimize user experience.
6. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
7. Produce digital media content for the purpose of expanding and showcasing FFR's online footprint. Media can include but not limited to: videos, audio/podcasts, photos, infographics and/or content specifically produced for posting on social media platforms, YouTube channels and other social media properties.
8. Create digital content that effectively conveys FFR information that informs and/or drives traffic to FFR programs and services.
9. Participate regularly in online activity that includes monitoring information posted, working with internal marketing and program managers to ensure correct information is displayed and misinformation is corrected. Participation is characterized with diplomacy, tact, and professionalism, using excellent judgement to respond in a way that provides professional information without criticism or negativity about information that others may post.
10. Serve as the FFR online media expert, remaining current with emerging trends, opportunities and best practices. Regularly update colleagues and management of these trends and make recommendations for new activities.
11. Track content creation/social media campaigns and opportunities. Review and compile social media statistics and reports to generate measurable outcomes of online activities.
12. Under the direction of the Marketing Director, works with other FFR staff to develop content targeted at specific/varied audiences. May serve as technical consultant to other FFR departments on projects requiring digital media expertise.

WEB

1. Create and maintain continuity in overall content designed to support FFR programs and services.
2. Work with internal teams to develop and post content, photos and graphics.
3. Monitor site information including links to ensure display information remains timely and accurate.
4. Track site usage and report on internet presence as needed/requested.
5. Review, spell-check, and error check all web content prior to and after release to ensure a high level of quality to web pages.
6. Determine placement of all information submitted by program managers.
7. Ensure all aspects of program web pages remain in compliance with all pertinent guidelines and regulations.
8. Perform other duties as assigned based on the needs of the department and organization.

MARKETING

1. Manages marketing and presence for FFR programs and/or services via both digital and print mediums. This includes but is not limited to websites, social media, email marketing, regional App content.

Requirements

Conditions of Employment

• Must meet Federal Employment suitability requirements and successful completion of background investigation. Background investigations are conducted using fingerprint identification and completion of background inquiry forms.
• Must successfully pass the E-verify employment verification check. Any discrepancies must be resolved as a condition of employment.
• May be required to pass pre-employment examinations.
• A valid State driver's license is required to operate motor vehicles.
• Must have your salary sent to a financial institution of your choice by Direct Deposit/Electronic Funds Transfer.

Qualifications

In order to qualify for this position, your resume must provide sufficient experience and/or education, knowledge, skills, and abilities, to perform the duties of the specific position for which you are being considered. Your resume is the key means we have for evaluating your skills, knowledge, and abilities, as they relate to this position. Therefore, we encourage you to be clear and specific when describing your experience. All non-government positions identified on your resume must include complete address and to and from dates. Government positions must include pay plan, series, grade, to and from dates and address of the agency/organization.

Specialized experience must demonstrate the following:

The incumbent must display knowledge of digital marketing and promotional techniques for effective advertising and dissemination of program information. Skilled in effectively organizing and utilizing all available resources within the program framework. Must have a high degree of proficiency, skill and knowledge with computer programs including desktop, publishing, Power Point, Word, Excel and other business applications. Must have high proficiency in the management of website development, electronic media, social media and abilities to develop marketing materials within a digital environment.

You will receive credit for all qualifying experience, including volunteer and part time experience. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.

As part of the application process, you must complete and submit an occupational questionnaire and your RESUME MUST SUPPORT AND VALIDATE YOUR ANSWERS or you may be removed from consideration.

ONLY THE MOST HIGHLY QUALIFIED CANDIDATES WILL BE REFERRED. IF MANAGEMENT DOES NOT WISH TO SELECT A HIGHLY QUALIFIED CANDIDATE, THEY MAY REQUEST A REFERRAL LIST INCLUDING WELL OR QUALIFIED APPLICANTS.

Please follow all instructions carefully. Errors or omissions may affect your rating and/or appointment eligibility.

PLEASE READ THIS VACANCY ANNOUNCEMENT IN ITS ENTIRETY TO ENSURE ALL REQUIREMENTS ARE ADDRESSED IN YOUR APPLICATION PACKAGE.

RELOCATION AUTHORIZED

• NO Payment of Permanent Change of Station (PCS) is authorized, based on a determination that a PCS move is not in the Government interest

KEY REQUIREMENTS/CONDITIONS OF EMPLOYMENT

• Males must be registered or exempt from Selective Service. https://www.sss.gov/register/
• Selectee must be determined suitable for federal employment.
• Selectee may be required to successfully complete a probationary period.
• Selectee is required to participate in the direct deposit pay program.
• Social Security Card is required.
• Satisfactorily complete an employment verification (E-VERIFY) check.
• A favorable background is a requirement of this position. Failure to obtain and maintain a favorable background may result in the withdrawal of the position offer or removal.

NOTE: Applicants have the ability to perform an E-Verify Self Check to confirm employment eligibility at http://www.uscis.gov/mye-verify/self-check. Although a Self-Check is not mandatory, it can be a useful tool for applicants to find out if there is a problem with their employment eligibility records and resolve any issues before taking a job.

Education

A degree in Business Management or Business Administration or 5 years equivalent experience and specialized training in digital marketing is required.

Additional information

The Federal government offers a number of exceptional benefits to its employees. Benefits you get to enjoy while working for our TEAM include but are not limited to:

• Comprehensive benefits package (medical, dental, life insurance, spouse & dependent life insurance, long-term disability, retirement, and 401(k) savings plan, annual and sick leave, tuition reimbursement, etc.).
• Stability of Federal Civilian Service
• People with passion for doing work that matters
• Quality of Work Life Balance

Some positions have special requirements- Position is a non-critical, sensitive, position requiring access to IT II system and/or access to PII. An access National Agency Check investigation (ANACI) is required via the SF 86 security form.- Required to submit a Financial Disclosure Statement, OGE-450. Executive Branch Personnel Confidential Financial Disclosure Report upon entering the position and annually, in accordance with DoD Directive 5500-7R, Joint Ethics Regulation, dated 23 March 2006.- Salary is dependent on experience and/or education.- For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes.

This announcement may be used to fill additional vacancies within 90 days of closing date.

The Department of the Navy (DON) is an Equal Employment Opportunity Employer. Applicants are assured of equal consideration regardless of race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. This agency provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodations should email their request to [email protected] to ensure proper consideration is given. The decision on granting reasonable accommodation will be on a case-by-case basis.

This activity is a Drug-Free workplace. The use of illegal drugs by NAF employees, whether on or off duty, cannot and will not be tolerated. Federal employees have a right to a safe and secure workplace, and Sailors, their family members, and all other customers have a right to a reliable and productive Federal workforce.

• Benefits
  
  A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
  
  Review our benefits
  
  Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

Your experience is subject to evaluation and verification against the information in your resume. The numeric rating you receive is a self-assessment only and is based on your responses to the questionnaire. Do not overstate or understate your level of experience and capability. If a determination is made that you rated yourself higher than is supported by your resume, or if your resume lacks sufficient information, you will be rated accordingly or may be considered ineligible.

All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skill, and ability, related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of knowledge, skills, and abilities will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

• Benefits
  
  A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
  
  Review our benefits
  
  Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
• Required Documents
  
  As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have - whether you're a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you're eligible under their policies.
  
  -Resume
  
  -Include name and contact information for at least three (3) professional references in your resume
  
  -OF-306. http://www.opm.gov/forms/pdf_fill/OF0306.pdf
  
  -Proof of education (transcripts/copy of degree/high school diploma), if applicable to position requirements.
  
  -Proof of certification, if applicable to position requirements.
  
  -If you are a current federal employee, submit your most recent Personnel Action Report (PAR) or SF-50.
  
  -If you are a current federal employee, submit your last three evaluations.
  
  APPLICANTS CLAIMING HIRING PREFERENCE: Please ensure your status is indicated in your USAJOBS account and ALL required documents to claim preference are submitted at the time of resume submission.
  
  WHAT ARE PREFERENCES? Preferences are advantages in the candidate selection process. Individuals can claim the following preferences:
  
  1. Reemployment Priority List (RPL): Qualifying separated employees shall have priority placement in the NAF activity from which they were separated as a result of a Business Based Action (BBA), when the position has substantially the same duties as the position from which they were separated and it is not a higher grade or employment category, provided the position is not being filled by an internal candidate.
  
  To claim this preference, you MUST:
  
  -Submit a copy of your BBA Separation Notification indicating eligibility for RPL.
  
  2. Military Spouse Preference (MSP): Qualifying spouses eligible for MSP are spouses of an active duty military member of the U.S. Armed Forces, including members of the National Guard or Reserves on active duty. The marriage must have occurred before the military member received official permanent change of station (PCS) orders to the installation listed above. MSP is applicable only when applying for NAF positions at the NF-03 and below and equivalent craft and trade (CT) positions.
  
  To claim this preference, you MUST:
  
  -Submit sponsor's PCS orders to installation you are applying for; AND
  
  -If you are not indicated as a spouse on the PCS orders, you MUST submit proof of marriage prior to PCS.
  
  3. Veteran's Preference/Gold Star Veteran's Preference: Qualifying military veterans, and spouses/parents of deceased veterans shall be given employment preference over non-preference applicants if they are equally qualified. Preference applicable for positions open to external candidates.
  
  To claim Veteran's preference, you MUST:
  
  -Submit a copy of your DD-214 (member 4 copy); AND
  
  -Submit completed SF15 from the Veterans Administration (VA); AND
  
  -Submit any other supporting documentation (disability, official statements, proof of service, etc)
  
  To claim Gold Star Veteran's preference, you MUST:
  
  -Submit completed SF-15 from the Veterans Administration (VA); AND
  
  -Submit a legible copy of DD-1300; AND
  
  -Submit any other supporting documentation (official statements, document of service, court decree, etc).
  
  ***Qualifying applicants with preferences are considered in the order listed above. Then all other qualifying applicants are considered.
  
  If you are relying on your education to meet qualification requirements:
  
  Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
  
  Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
• How to Apply
  
  "To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to Executive Order 14043, that requirement does not currently apply. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine."
  
  To begin the process, click on the Apply Online button to create an account or log in to your existing USA JOBS account.
  
  Application process is submitted through your USA JOBS account. Resumes/ Applications received other than by USA JOBS will be destroyed and will not be considered.
  
  It is the applicant's responsibility to verify all the information in their resume and documents; HR will not modify documents submitted by an applicant. All qualifications must be met by the closing date of this announcement and clearly documented in the resume.
  
  Qualifications must be clearly verifiable in your resume. Government positions must include pay plan, series, grade, to and from dates, and government agency/department.
  
  Where a first cut-off date is indicated, a selection may be made from the resumes/applications received as of the specified first cut-off date. Completed applications (resume, supporting documentation, etc.) must be received by 11:59pm Eastern Time on the cut-off/closing date. If more than one resume is received, only the last resume received will be reviewed.
  
  Please see the "REQUIRED DOCUMENTS" section and review the applicant checklist link to determine if there are other documents you are required to submit. You must submit all required documentation or you will not be considered for the position. Failure to submit all the required documentation may result in not be considered for the position.
  
  The complete application package must be submitted by 11:59 PM (EST) on April 28, 2023 to receive consideration.
  
  To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
  
  It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
  
  Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant
  
  To verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status
  
  Agency contact information
  
  Markesha Jones
  
  Phone
  
  904-270-6061
  
  Email
  
  [email protected]
  
  Address
  
  NAVSTA Mayport 414 Massey Ave Jacksonville, FL 32228-0048 US
  
  Next steps
  
  All applicants will be notified regarding their status by email. Applicants will either be contacted by email for an interview or sent an email of non-selection 3-6 weeks after the announcement closing date. Please notify us if your contact information changes after the closing date of the announcement. Also, note that communication is performed via email if you do not read your email, provide an inaccurate email address and/ or if your mailbox is full or blocked (e.g., spam-blocker), you may not receive important communication that could affect your consideration for this position.
• Fair and Transparent
  
  The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
  
  
  • Equal Employment Opportunity (EEO) Policy
  • Reasonable accommodation policy
  • Financial suitability
  • Selective Service
  • New employee probationary period
  • Signature and false statements
  • Privacy Act
  • Social security number request

Required Documents

-Resume

-Include name and contact information for at least three (3) professional references in your resume

-OF-306. http://www.opm.gov/forms/pdf_fill/OF0306.pdf

-Proof of education (transcripts/copy of degree/high school diploma), if applicable to position requirements.

-Proof of certification, if applicable to position requirements.

-If you are a current federal employee, submit your most recent Personnel Action Report (PAR) or SF-50.

-If you are a current federal employee, submit your last three evaluations.

APPLICANTS CLAIMING HIRING PREFERENCE: Please ensure your status is indicated in your USAJOBS account and ALL required documents to claim preference are submitted at the time of resume submission.

WHAT ARE PREFERENCES? Preferences are advantages in the candidate selection process. Individuals can claim the following preferences:

1. Reemployment Priority List (RPL): Qualifying separated employees shall have priority placement in the NAF activity from which they were separated as a result of a Business Based Action (BBA), when the position has substantially the same duties as the position from which they were separated and it is not a higher grade or employment category, provided the position is not being filled by an internal candidate.

To claim this preference, you MUST:

-Submit a copy of your BBA Separation Notification indicating eligibility for RPL.

2. Military Spouse Preference (MSP): Qualifying spouses eligible for MSP are spouses of an active duty military member of the U.S. Armed Forces, including members of the National Guard or Reserves on active duty. The marriage must have occurred before the military member received official permanent change of station (PCS) orders to the installation listed above. MSP is applicable only when applying for NAF positions at the NF-03 and below and equivalent craft and trade (CT) positions.

To claim this preference, you MUST:

-Submit sponsor's PCS orders to installation you are applying for; AND

-If you are not indicated as a spouse on the PCS orders, you MUST submit proof of marriage prior to PCS.

3. Veteran's Preference/Gold Star Veteran's Preference: Qualifying military veterans, and spouses/parents of deceased veterans shall be given employment preference over non-preference applicants if they are equally qualified. Preference applicable for positions open to external candidates.

To claim Veteran's preference, you MUST:

-Submit a copy of your DD-214 (member 4 copy); AND

-Submit completed SF15 from the Veterans Administration (VA); AND

-Submit any other supporting documentation (disability, official statements, proof of service, etc)

To claim Gold Star Veteran's preference, you MUST:

-Submit completed SF-15 from the Veterans Administration (VA); AND

-Submit a legible copy of DD-1300; AND

-Submit any other supporting documentation (official statements, document of service, court decree, etc).

***Qualifying applicants with preferences are considered in the order listed above. Then all other qualifying applicants are considered.

If you are relying on your education to meet qualification requirements:

Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.

Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.

How to Apply

"To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to Executive Order 14043, that requirement does not currently apply. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine."

To begin the process, click on the Apply Online button to create an account or log in to your existing USA JOBS account.

Application process is submitted through your USA JOBS account. Resumes/ Applications received other than by USA JOBS will be destroyed and will not be considered.

It is the applicant's responsibility to verify all the information in their resume and documents; HR will not modify documents submitted by an applicant. All qualifications must be met by the closing date of this announcement and clearly documented in the resume.

Qualifications must be clearly verifiable in your resume. Government positions must include pay plan, series, grade, to and from dates, and government agency/department.

Where a first cut-off date is indicated, a selection may be made from the resumes/applications received as of the specified first cut-off date. Completed applications (resume, supporting documentation, etc.) must be received by 11:59pm Eastern Time on the cut-off/closing date. If more than one resume is received, only the last resume received will be reviewed.

Please see the "REQUIRED DOCUMENTS" section and review the applicant checklist link to determine if there are other documents you are required to submit. You must submit all required documentation or you will not be considered for the position. Failure to submit all the required documentation may result in not be considered for the position.

The complete application package must be submitted by 11:59 PM (EST) on April 28, 2023 to receive consideration.

To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.

It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.

Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant

To verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status

Agency contact information

Markesha Jones

Phone

904-270-6061

Email

[email protected]

Address

NAVSTA Mayport 414 Massey Ave Jacksonville, FL 32228-0048 US

Next steps

All applicants will be notified regarding their status by email. Applicants will either be contacted by email for an interview or sent an email of non-selection 3-6 weeks after the announcement closing date. Please notify us if your contact information changes after the closing date of the announcement. Also, note that communication is performed via email if you do not read your email, provide an inaccurate email address and/ or if your mailbox is full or blocked (e.g., spam-blocker), you may not receive important communication that could affect your consideration for this position.

Fair & Transparent

The Federal hiring process is set up to be fair and transparent. Please read the following guidance.

• Equal Employment Opportunity (EEO) Policy
• Reasonable accommodation policy
• Financial suitability
• Selective Service
• New employee probationary period
• Signature and false statements
• Privacy Act
• Social security number request