Job Description

BRIEF DESCRIPTION

The Marketing Director will manage the organization's marketing ventures. This position primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a "voice" that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximize revenues in order to thrive against competitors.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited, to the following:

Develop the overall marketing and brand strategy as it aligns with the company's business objectives and financial goals
Oversee development and implementation of the marketing strategy including demand generation pipeline, content marketing, brand marketing, digital leads, service messaging, campaigns, events, digital marketing, marketing technology, PR and website
Work closely with the company's Sales team and marketing technologist to enable them to meet their objectives by providing them with appropriate tools, materials and presentations
Create optimization strategies for nurture streams, segmentation, and data enhancement
Work closely with internal and external partners to define and develop service messaging, partner product messaging, marketing materials, and programs
Develop profiles on targeted accounts, buyers, pain points and value propositions
Define targets and metrics to measure success for all initiatives, as well as forecast longer-term targets for marketing contribution to pipeline and revenue
Communicating marketing efforts and strategies to internal stakeholders
Serve as the marketing team operational leader; evolve and support the growth of individual team members, ensure team progression towards overall business goals and bolster morale.

REQUIRED EDUCATION AND EXPERIENCE:

B.A. or B.S. in marketing, communications or related field
10+ years of experience in employee benefits or similar industry preferred
5+ years of direct management experience
Strategic proposal development and production experience; go/no-go facilitation experience

Detail oriented with exceptional written and verbal communication skills, including presentation skills
Ability to build, lead and mentor teams comprised of marketing strategists, marketing coordinators and marketing assistants/interns
Knowledge of local, regional and national client industry organizations and experience coordinating participation
Understanding of brand standards, graphic design principles and concepts as well as print production (pre-press) process
Ability to create a strategy to drive digital leads and prospecting

KNOWLEDGE, SKILLS AND ABILITIES

Strong organizational, analytical skills and strong attention to detail;
Excellent troubleshooting, decision making and problem solving skills;
Solid interpersonal, verbal and written communication skills;
Ability to work well independently and as a team member;
Ability to multitask and successfully operate in a fast-paced work environment;
Ability to prioritize projects and meet deadlines;
Ability to follow through on and successfully execute tasks while adhering to specified quality standards;
Demonstrated ability to provide superior customer service and maintain positive relationships with client contacts;
Must be able to effectively interact with people at all levels inside and outside of the company.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is:
- Frequently required to sit; speak or hear; use hands to finger, handle, feel objects, and reach with hands and arms;
- Occasionally required to stand and walk;
- Extensive use of computer and keyboard and viewing of computer screen is required;
- Specific vision abilities required by this job include vision, and ability to adjust focus.
Other working conditions are normal for an office environment.

WORK LOCATION

Work is typically performed either on site at Trion's Conshohocken office, or at various customer/Trion locations as required.

We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. Marsh & McLennan Agency offers competitive salaries and comprehensive benefits and programs including: health and welfare, tuition assistance, 401K, employee assistance program, domestic partnership benefits, career mobility, employee network groups, volunteer opportunities, and other programs. For more information about our company, please visit us at: http://marshmma.com/careers .

This job was posted on Tue Mar 10 2020 and expired on Mon Apr 06 2020.

Minimum $10K /yr

$119K /yr Average

Maximum $470K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.