Job Description
The Director of Marketing reports to the hospital's CEO, with a dotted-line reporting relationship to the Regional Marketing Director. Primary responsibilities include management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, internal communications and other promotions for the hospital and its affiliated medical group. This position will develop and leverage valuable community relations and partnerships on the hospital's behalf and in support of its growth initiatives and reputation management. The Director of Marketing will collaborate with approved vendors and corporate-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting.
The Director of Marketing reports to the hospital's CEO, with a dotted-line reporting relationship to the Regional Marketing Director. Primary responsibilities include management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, internal communications and other promotions for the hospital and its affiliated medical group. This position will develop and leverage valuable community relations and partnerships on the hospital's behalf and in support of its growth initiatives and reputation management. The Director of Marketing will collaborate with approved vendors and corporate-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting. This position works to ensure promotions and organizational presence are consistent with CHS and hospital objectives, and facilitates the hospital's strategic planning process.
This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well as an understanding of digital and print design. Professional writing skills are highly desired. Outstanding organizational skills are necessary to support multiple projects. Finally, this position requires the ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.
I would start by conducting market research to identify target audiences and competitors. Then, I would create a comprehensive plan with clear objectives, tactics, and metrics to measure success.
In the capacity of Director of Marketing, we are responsible for the overall branding and image of our organization. We develop and implement marketing and communications plans and initiatives. Ours is a strategic role in which we translate demand generation objectives and market analysis findings into appropriate marketing plans. Managing our organization’s marketing business unit (including personnel, operations, and budget), we also oversee the execution of aforementioned plans.
Core tasks: