Job Description

Introduction

iRobot is looking for a highly motivated Performance Marketing Channel Lead - Digital Media to join our team. In this newly created position, you will be responsible for owning the performance marketing roadmap and delivery(Paid Search, Paid Social, Programmatic Display) , and managing the newly formed team of Media Specialists to drive ecommerce growth for iRobot.com. You will have experience in strategy, activation, optimization and reporting of digital marketing channels focused on customer acquisition.
What You Will Do:

Scaling the direct to consumer business on iRobot.com
Develop the overarching performance marketing strategy, manage and plan the performance budget mix and own and prioritize performance marketing AB testing backlog to reach commercial targets
Manage and leverage the MTA model to define budget mix
Work closely with media agency to develop and execute on channel strategies and to capitalize on latest channel technology
Use data to identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders
Communicate insights to business stakeholders and manage expectations about budget, delivery and timelines
Lead and coach a team of two direct reports focused on Social and Display performance media, and one indirect report focused on Search to ensure KPIs are met

What You Will Need To Be Successful:

Detailed understanding of conversion-rate optimization
Previous experience managing social, display and/or search performance media
Proven track record of driving projects and creating impact through problem-solving
Managed and leveraged an MTA model to optimize budget and maximize efficiencies
Strong team leadership skills
Strong time management skills and attention to detail
Highly organized with superior verbal and written communication skills
Ability to work in a fast-paced environment working with multiple team members
Ability to manage multiple concurrent projects

Qualifications (Education & Experience)

4+ years of experience working in digital performance marketing with hands-on experience optimizing marketing channels
Bachelor's degree in Business, Advertising, Data Science or other related fields
Media agency experience preferred but not required
Experience working in an Agile environment preferred

About Us

We are the leading global consumer robot company, designing and building robots that empower people to do more, both inside and outside of the home. Founded by MIT roboticists who had the vision of making practical robots a reality. To date, we have sold over 20 million robots and globally employ more than 600 of the robot industry's best and brightest. iRobot is committed to fostering invention, discovery and technological exploration in the pursuit of practical and valuable robot products for the home. iRobot stock trades on the NASDAQ stock market under the ticker symbol IRBT.

iRobot is headquartered in Bedford, Massachusetts, accessible by our corporate shuttle directly from Alewife Station. We also have offices in California, Europe, Japan, China & Hong Kong. Imagine the future you could help us build as a fellow iRoboteer! Check out #LifeAtiRobot and follow us on Instagram: @irobotcareers

This job was posted on Tue Oct 27 2020 and expired on Mon Nov 16 2020.

Minimum $12K /yr

$74K /yr Average

Maximum $296K /yr

Tasks

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Measure and assess customer and employee satisfaction.

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Seek and provide information to help companies determine their position in the marketplace.

Forecast and track marketing and sales trends, analyzing collected data.

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Monitor industry statistics and follow trends in trade literature.

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Direct trained survey interviewers.

Develop and implement procedures for identifying advertising needs.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Mathematics - Using mathematics to solve problems.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Persuasion - Persuading others to change their minds or behavior.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.