Job Description

Location: Brooklyn, NY

About Mason Interactive: Mason Interactive is a premier marketing agency, known for its innovative approach in delivering exceptional marketing strategies. Our team of 30 professionals, spread across offices in NYC and Charlotte, works with around 50 diverse clients, providing them with a competitive edge in various industries.

Role Overview: As a Senior Performance Marketing Manager, you will play a crucial role in our marketing team. You'll oversee the development and execution of marketing strategies, particularly for our clients in the higher education sector. With a focus on driving customer acquisition and maximizing ROI, your role includes managing and optimizing marketing channels, performance analysis, and collaborating with cross-functional teams.

Essential Qualifications:

Minimum of 3 to 5 years of agency experience, preferably working with higher education institutions.
A proven track record of generating qualified leads in the education sector.
Deep understanding of digital marketing platforms including Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
Proficient in Google Analytics, Data Studio, and other data analytics tools.
Strong analytical skills for data-driven decision-making.
Excellent communication and leadership abilities to manage cross-functional teams.
Bachelor's or Master's degree in Marketing, Business Administration, or related field.
Industry certifications such as Google Ads and Google Analytics.
Experience in project management and organizing multiple campaigns in line with company objectives.

Responsibilities:

Develop and implement performance marketing strategies tailored for higher education clients.
Effectively manage and optimize a variety of marketing channels to drive targeted outcomes.
Budgeting, forecasting, and detailed performance analysis.
Collaborate with teams across different departments and external agencies to align marketing initiatives with broader company goals.
Maintain up-to-date knowledge of marketing trends and technologies.

Compensation & Benefits:

Hybrid work arrangement with initial emphasis on office integration.
Paid company holidays and unlimited PTO.
Comprehensive benefits package including 401k matching, health, dental, and vision insurance.

Mason Interactive is committed to creating an inclusive workplace and is an equal opportunity employer. We value diversity and make all employment decisions based on merit, experience, and business needs.

This job was posted on Wed Mar 13 2024 and expired on Sun Mar 24 2024.

Minimum $89K /yr

$99K /yr Average

Maximum $108K /yr

Tasks

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Measure and assess customer and employee satisfaction.

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Seek and provide information to help companies determine their position in the marketplace.

Forecast and track marketing and sales trends, analyzing collected data.

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Monitor industry statistics and follow trends in trade literature.

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Direct trained survey interviewers.

Develop and implement procedures for identifying advertising needs.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Mathematics - Using mathematics to solve problems.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Persuasion - Persuading others to change their minds or behavior.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.