Job Description

Job Title:

Growth Marketing Manager, Campaigns (Remote)

Role Overview:

Reporting to the Director of Growth Marketing, you will be responsible for designing and executing multi-channel global demand generation campaigns. As a recognized collaborative leader, you will ensure different Marketing functions and stakeholders have fully aligned their resources in support of the common business outcome of these campaigns – growth.

You relish the opportunity to take calculated risks, test new ideas, innovate, and push the boundaries of the art and science of Marketing. You have successfully lead change and are a passionate advocate of the success of the entire Marketing organization.

About the role:

Lead the development and successful execution of global demand generation campaigns across all contributors and stakeholders.
Support all routes to market, addressing the unique needs of our Partners.
Determine the key KPI targets that provide leading indicators of the trajectory of the growth.
Identify the highest value customer segments and ensure the global campaigns are precisely targeted to these segments.
Ensure the campaign is targeted to the right personas, with the right creative and messaging, with compelling calls-to-action, all while tightly instrumented to inform rapid corrections.
Employ the leading-edge practices in Account Based Marketing (ABM.)
Imbed into the campaign execution, the routine process of testing and experimentation.
Orchestrate the delivery of omni-channel campaigns, leveraging all aspects of the marketing mix and the entire spectrum of resources across the Marketing team.

About you:

Bring a minimum of 8 years of experience focused on growth through omni-channel marketing
Successfully deployed Account Based Marketing (ABM) campaigns
Are a team player who builds strong and effective partnerships
Renowned for excellent project management leadership skills
Possess strong analytical skills
Always curious about the advancements in Marketing and Marketing technology
Are recognized as an individual living the principles of respect and inclusion every day

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

Pension and Retirement Plans
Medical, Dental and Vision Coverage
Paid Time Off
Paid Parental Leave
Support for Community Involvement

We're serious about our commitment to diversity which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Trellix is a global company redefining the future of cybersecurity. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix’s security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at https://trellix.com .

This job was posted on Sun Jan 15 2023 and expired on Fri Feb 03 2023.

Minimum $13K /yr

$81K /yr Average

Maximum $326K /yr

Tasks

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Measure and assess customer and employee satisfaction.

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Seek and provide information to help companies determine their position in the marketplace.

Forecast and track marketing and sales trends, analyzing collected data.

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Monitor industry statistics and follow trends in trade literature.

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Direct trained survey interviewers.

Develop and implement procedures for identifying advertising needs.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Mathematics - Using mathematics to solve problems.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Persuasion - Persuading others to change their minds or behavior.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.