Penrose Hill is building the next generation of premium wine brands. Collaborating with famed winemakers and sourcing from distinguished vineyards around the globe, we make award-winning wines of pedigree. As the world's first data-first winery, we're part of the wine business from grape to glass: not just making the wines but getting them directly into the hands of customers. Our largest and most profitable distribution channel is our wine club business, Firstleaf, which uses machine learning technology to match the perfect wine selections to each customer based on their preferences and ratings.