About Ruggable:

Ruggable is a Los Angeles-based, venture-backed, rapidly growing e-commerce startup that is disrupting the $7B rug industry and revolutionizing the market for residential rugs. Our patented 2-Piece Rug System allows you to remove the top layer of your rug and wash it in your home washing machine, offering an affordable, stylish and convenient solution for young families, pet owners, and busy individuals. We're a small, entrepreneurial team with big ambitions. We have a strong brand, established traction, and amazing advisors fueling our steady growth. This is an opportunity to get in at the ground floor and solve for complex challenges, while charting your own career.

Job Summary:

Reporting to the Associate Director, Retention, the Senior CRM Manager will create strategies and execute campaigns to engage our customer base, drive first orders, and repeat customers through email and SMS. A successful candidate will be data-driven, have experience with email, SMS, push notifications, direct mail, and/or referral programs. You'll leverage data and work cross-functionally to drive personalized, relevant experiences to our audience. You'll have a passion for driving increased engagement, ultimately driving CRM list retention, loyalty, and LTV.

What You'll Do:

Oversee the planning and development of the email calendar for campaigns and promotions from inception to execution
Understand our customer segmentation and customer journey; Using data and creativity, explore and test new segments; Understand where customers come from, their motivations, their shopping patterns, and how we can continue to engage and delight them
Identify KPIs and reports needed to continue growing the CRM program
Reporting on all email campaign and promotion KPIs and prepare slides for each
Develop retention strategies that enable 1:1 marketing personalization for each customer and lead
Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, push notifications, referral, and/or media channels
Work closely with media, website, customer service, creative, and data teams to plan and execute campaigns
Identify opportunities for A/B tests in segmentation, creative and messaging to constantly look for ways to drive improvements in KPIs
Strategically utilize sales and promotional strategies to drive results without detracting from brand
Review the competitive landscape and implement best practices for CRM marketin g

What You'll Need to Have:

Required:

5+ years working on retention, CRM, loyalty, media, email, or lifecycle marketing campaigns
Experience with managing a team
Data-driven and analytical; strong Excel skills
Experience with segmentation, customer journey planning, and email or SMS A/B tests
Previous experience with ESPs, such as Klaviyo, Sailthru, Iterable, etc.
Experience with email or SMS personalization and dynamic coding
Familiar with email compliance and GDPR
Ability to manage projects across teams and with competing priorities
Strong communication skills
Excitement for learning and improving; self-reflecting, takes feedback well, provides ideas
Adaptable to new technology and changing ad landscape
Team-player, hard-working, organized, and goal-oriented

Preferred:

Working knowledge of SQL, HTML, CSS, and/or XML is a plus
Startup and/or e-commerce experience is a plus
Experience with email design and rendering is a plus

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.