We're a connected group of experts in dairy farming, education, health and wellness, and business, who are fanatical about the power of dairy. An affiliate of Dairy Management Inc. and National Dairy Council, Dairy MAX was founded in 1995 to represent dairy farmers across Texas, western Oklahoma, New Mexico, southwest Kansas, and Louisiana. In 2018, the former Western Dairy Association - representing farmers across Colorado, Wyoming, and Montana since 1936 - became part of the Dairy MAX family.