Job Description

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

Facebook Reality Labs organization includes Oculus and Portal products, AR and VR software and content, and research and development labs. We're building the next generation of devices and experiences that make people feel closer together. The Performance Center of Excellence team is seeking a Performance Marketing Manager to lead the Affiliate channel Portal, Oculus and future cutting edge AR/VR products. This role will focus their time on US and UK markets, but will also be managing emerging markets (France, Germany, and Japan). To be successful, you are a data driven performance marketer, able to think strategically and have the operational chops to roll up your sleeve and get things done. Your objective is to drive acquisition at scale with efficient CPR/ROI however, you will also support full funnel campaigns including brand and retention objectives in your channels. You thrive in a dynamic environment, feel invigorated by multi-tasking and constantly push to raise the bar on optimization and performance.

Required Skills:

Lead and manage the Affiliate channel including: channel strategy, publisher recruitment, reporting, creative, breakthrough campaigns for Portal/Oculus and future ARVR products
Build industry leading optimization capability to maximize hardware sales at efficient ROAS
Implement channel best practices, identify optimization opportunities using data, and architect ambitious test plans across targeting, creative/ad copy, platform, publishers, landing page etc.
Build strategic and operational capabilities, manage performance agency relationships, and vendors where needed
Determine KPIs, establish reporting, manage and own channel performance and measurement
Provide thought leadership on marketing strategy where needed (able to provide input, understand and communicate marketing strategies that may apply to more channel
Manage large marketing budgets and ensure we are allocating spend optimally across channels and marketing funnel
Build strong relationships and work cross-functionally with marketing stakeholders including: product marketing, integrated marketing, decision science, creative, owned channels, brand

Minimum Qualifications:

10+ years of combined experience managing affiliate channels/campaigns and minimum 8 years marketing B2C products for retail/e-commerce businesses in consumer electronics category
Experience as a full funnel marketer with technical knowledge in affiliate platforms (eg: Rakuten, Hasoffers, Amazon, Commission Junction)
Experience running in-house marketing strategy, campaign execution and operations (including experience with bid models, and audience segmentation targeting tactics)
Analytical experience to conduct analysis on channel performance, identify optimization opportunities and use data to inform business decisions
5+ years experience managing media agency, contractors and/ or vendor relationships
BA/BS degree
Experience working with large media budgets

Preferred Qualifications:

Experience launching campaigns in international markets (in addition to US)
Experience with marketing consumer electronics products and/or gaming
Experience working with leadership and marketing analytics to prove out the value of channel

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

This job was posted on Fri Jul 02 2021 and expired on Tue Jul 27 2021.

Minimum $14K /yr

$85K /yr Average

Maximum $343K /yr

Tasks

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Measure and assess customer and employee satisfaction.

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Seek and provide information to help companies determine their position in the marketplace.

Forecast and track marketing and sales trends, analyzing collected data.

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Monitor industry statistics and follow trends in trade literature.

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Direct trained survey interviewers.

Develop and implement procedures for identifying advertising needs.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Mathematics - Using mathematics to solve problems.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Persuasion - Persuading others to change their minds or behavior.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.