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Salary and Benefits

Brand Manager
$59K-$72K / yr. (est.)
$59K
$66,014 / year
$73K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Brand Manager

What does a Brand Manager do?

As Brand Managers, we create and implement marketing and communication activities for a brand. We are the key actors in maintaining brand standards and ensuring compliance across all marketing channels and communications. We build brand awareness and strive to improve market share. We also develop brand strategies and marketing plans to boost product growth and increase brand value. Developing budgets and forecasting sales figures are part of our daily responsibilities. Finally, we conduct research, data analysis and brand performance reporting. We are part of the Marketing Team and work cross-functionally with different teams. Working as Brand Managers, we collaborate with digital communities, external partners, and agencies to drive the brand goal.

Core tasks:

  • analyzing consumer behavior, market trends, and competitor activity
  • establishing budgets and sales estimates
  • creating and executing brand strategies, on and off-line promotions
  • measuring and reporting campaign results, assessing KPIs and ROI
  • planning, executing and measuring media

Insights

How Many Years of Experience Do Professionals Need Before Becoming Brand Manager?
On average, people work 5-7 years in other positions prior to becoming a Brand Manager.
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Marketing AssistantMiami, FL - 6 months ago
Wait, hold up! It takes 5-7 years in other positions to be a Brand Manager? 👎 I don't have that kind of patience!
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Advertising SpecialistHouston, TX - 6 months ago
🙄 Seriously? I have to work for 5-7 years in other positions before becoming a Brand Manager? That's some nonsense!
How Long Do Brand Manager Employees Typically Stay in Their Roles?
On average, Brand Managers works in this position for 3-5 years across multiple employers.
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Creative DirectorNew York City, NY - 6 months ago
Creating a strong brand identity is crucial for success. Brand Managers need to think outside the box!
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Public Relations ManagerSan Francisco, CA - 6 months ago
Brand Managers need to have excellent communication skills to effectively engage with the audience. 📲
What Is the Job Hopper Score for Brand Manager Employees?
Frequent job changes in Brand Manager, indicating a willingness to change companies and roles more frequently.
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HR ManagerHouston, TX - 6 months ago
This is a great example of being adaptable, learning new industries, and expanding your skill set. I see it as a positive trend!
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Graphic DesignerSan Francisco, CA - 6 months ago
Wow, this person must have some hidden talents or be constantly in pursuit of the perfect creative opportunity. 🎨

Career path

Path to job

Discover a Brand Manager's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Brand Manager typically studied at.
New York University
Northwestern University

Path after job

Community

Demographics

What Is the Age and Gender Ratio of Brand Manager Employees?
Gender ratio in Brand Manager position: 0.498108314263921 Male and 0.501891685736079 Female. Age ratio in Brand Manager position: 16-20: 6%, 21-30: 68%, 31-40: 21%, 41-50: 4%, 51-60: 1%, 60+: 0%. Brand Manager position is predominantly female (50.2%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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Brand ManagerSan Francisco, CA - 6 months ago
I'm loving those gender stats! Finally, a field where women dominate. Who run the world? Girls! 💪
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Brand ManagerMiami, FL - 6 months ago
Seriously? Only 4% of Brand Managers are 41-50 years old? We have some serious work to do in terms of age diversity! 👴

Workplaces

Who Are the Top Employers for Brand Manager?
Top employers of Brand Manager position: Johnson & Johnson, Nerium International, Newell Brands. People who work in Brand Manager position most typically go on to work for the Johnson & Johnson.
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Brand ManagerMiami, FL - 6 months ago
Nerium International is a scam! Don't waste your time with them. Johnson & Johnson is the best choice here.
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Brand ManagerSan Francisco, CA - 6 months ago
Why settle for Newell Brands when there are plenty of innovative and exciting startups looking for Brand Managers?
Johnson & Johnson
Nerium International
Newell Brands
What Industries Does Brand Manager Typically Have Experience In?
Industry Background: The most typical industries of Brand Manager: Retail, Manufacturing, Professional / Scientific / Technical, Information Technology, Arts / Entertainment / Recreation. Brand Manager employees most likely come from a Retail industry background.
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Graphic DesignerMiami, FL - 6 months ago
I totally agree with the Advertising Executive! Brand Managers work closely with us Graphic Designers to ensure the brand's visual identity is consistent and appealing. It's not all just about looks, but it's essential!
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Sales RepresentativeSan Francisco, CA - 6 months ago
Well, I think the importance lies in the sales results. If a brand's reputation doesn't bring in revenue, then what's the point? At the end of the day, numbers talk!

Find your job as Brand Manager

Discussion about Brand Manager

Want to know more about Brand Manager position?
Share your thoughts and ideas about Brand Manager position with others in our community.
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What is the women/men ratio in the job of Brand Manager?
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Sophie Hayes3 years ago
The women/men ratio is well balanced.
What is the typical age to work as a Brand Manager?
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Liam Brown3 years ago
28 is the average age of people working as a Brand Manager.
How much experience is typically required to work as a Brand Manager?
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Isabella Holmes3 years ago
You should work for 6 years on average to become a Brand Manager.
What industries does a Brand Manager typically work in?
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Benjamin Gardner3 years ago
Most typically work in the Manufacturing industry.
Do I need a degree to work as a Brand Manager?
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Sophie Hayes3 years ago
Bachelor of Arts degree is the typical for a Brand Manager
Which company is likely to have openings for Brand Manager positions?
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Liam Brown3 years ago
Most people work for Johnson & Johnson, Nerium International, Newell Brands, Procter & Gamble and Unilever
How long do people usually work as a Brand Manager when they switch to another position?
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Isabella Holmes3 years ago
A Brand Manager typically changes positions after 4 years.
How frequently people change companies if they work as a Brand Manager?
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Sophie Hayes3 years ago
A Brand Manager is likely to work for multiple companies as a Brand Manager.
What jobs do people work in before becoming a Brand Manager?
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Sophie Hayes3 years ago
A Brand Manager probably worked as Marketing Manager, Product Manager or Account Executive before
What can be the next step in your career path from Brand Manager?
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Liam Brown3 years ago
Changing from a Brand Manager to Marketing Manager, Director OF Marketing or Product Manager is a typical career path.
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Disclaimer

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