As Brand Managers, we create and implement marketing and communication activities for a brand. We are the key actors in maintaining brand standards and ensuring compliance across all marketing channels and communications. We build brand awareness and strive to improve market share. We also develop brand strategies and marketing plans to boost product growth and increase brand value. Developing budgets and forecasting sales figures are part of our daily responsibilities. Finally, we conduct research, data analysis and brand performance reporting. We are part of the Marketing Team and work cross-functionally with different teams. Working as Brand Managers, we collaborate with digital communities, external partners, and agencies to drive the brand goal.
Core tasks:
- analyzing consumer behavior, market trends, and competitor activity
- establishing budgets and sales estimates
- creating and executing brand strategies, on and off-line promotions
- measuring and reporting campaign results, assessing KPIs and ROI
- planning, executing and measuring media